This little blue book by Guy Kawasaki and Peg Fitzpatrick caught my eye recently in Waterstones and I just had to pick it up. The Art of Social Media – Power Tips for Power Users – is filled with tips, hints and tricks (123 to be exact) for how to rock social media for personal use and business use along with screenshots and links to websites to achieve the best results.

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I’m halfway through my third year at university now and one of my favourite units I’ve completed is Brand Development & Communication Strategies which I conducted some interviews as part of my research for. Natalie Weaving, Director of The Typeface Group, was kind enough to help with my research about the changing role of the social media manager and thought the interview would make a great post for my blog!

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instagram updates thoughts

Instagram, Instagram, Instagram – why must you become problematic when you’re one of my favourite social platforms? If you’re an avid Instagram user like myself, you will have noticed that everyone’s favourite photo-sharing app has undergone a range of updates in the recent months with not all of them to everyone’s tastes well, not to mine anyway.

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