What makes an effective christmas campaign? What types of marketing campaigns cut through the noisy Christmas period to grab people’s attention? Now that I work in marketing, I’m more aware of marketing campaigns – how they’re executed and what makes it appealing or unappealing to people. With each Christmas, brands are trying now more than ever to not only grab people’s attention, but also retain it. Here are some of my observations (in baking-related form) about what goes into making a magical Christmas marketing campaign.