Why do we buy what we buy? Is it psychological? Is communication actually a science? Patrick Fagan explores ‘why cute sells and other marketing magic that we just can’t resist’ in #Hooked. This is the first marketing type book I’ve read which is more about the research side with charts, graphs and studies, and also one of the most interesting marketing books I’ve read. Here are my three main takeaways: View Post

What makes an effective christmas campaign? What types of marketing campaigns cut through the noisy Christmas period to grab people’s attention? Now that I work in marketing, I’m more aware of marketing campaigns – how they’re executed and what makes it appealing or unappealing to people. With each Christmas, brands are trying now more than ever to not only grab people’s attention, but also retain it. Here are some of my observations (in baking-related form) about what goes into making a magical Christmas marketing campaign.

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I’m halfway through my third year at university now and one of my favourite units I’ve completed is Brand Development & Communication Strategies which I conducted some interviews as part of my research for. Natalie Weaving, Director of The Typeface Group, was kind enough to help with my research about the changing role of the social media manager and thought the interview would make a great post for my blog!

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