I stumbled across this book a while ago and naturally was taken in by the title of it, as are most of the world by the Kardashian (and Jenner) clan. The Kim Kardashian Principle by Jeetendr Sehdev is an insightful analysis of both celebrities and brands in an era where authenticity and transparency are key. What three takeaways can we take from celebrity branding in marketing?

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This little blue book by Guy Kawasaki and Peg Fitzpatrick caught my eye recently in Waterstones and I just had to pick it up. The Art of Social Media – Power Tips for Power Users – is filled with tips, hints and tricks (123 to be exact) for how to rock social media for personal use and business use along with screenshots and links to websites to achieve the best results.

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review-purple-cow

Extraordinary, Remarkable, Exceptional – everything this small book encourages you to be. By changing the way we approach marketing in a more creative, innovative and direct form we can expect much greater results. Seth Godin is a lot of things – he’s a marketer, a public speaker, an entrepreneur and he’s someone worth listening to.

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art of creative thinking review

It’s important to stay inspired in whatever you do whether that’s interning, working, studying or just life in general. If I didn’t stay inspired, I wouldn’t get excited about things or feel motivated in myself to continue to work harder or to better myself. Inspiration can be drawn from lots of different sources whether that’s scrolling through pinterest, watching ted talks or just walking down the street, it can be whatever you want it to be because being inspired is personal to everyone.

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