Yesterday morning I made my way to London Bridge for my first ever #DotLive event. #DotLive is run by Dotmailer, who are a data-driven multichannel marketing platform (and also the email marketing software company my workplace uses!) This particular #DotLive was based around B2B marketing automation and was an insightful and engaging way to start the morning and I thought I’d write a little post with three of my key takeaways.

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exploring-b2b-marketing

It’s been a while since I’ve blogged because I’ve had a very busy few weeks settling back into university and trying to get on top of my deadlines for third year but I¬†thought I’d give my Exploring:Marketing blog series some love! Interning in a marketing department for a B2B company for 10 months gave me a little insight into how marketing to businesses differs from marketing to consumers.

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