Calls to ActionThere are many different acronyms in the world of marketing – some of which I still can’t remember when they pop up no matter how many times I Google them. The very first one I came across when I first started interning was CTA which means Call-to-Action, and is a vital part of converting your leads in the inbound marketing process.

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things i wish i had known

It’s strange to think how fast time goes and how much changes in such little time; this time last year I was handing in the last of my second year deadlines in between partying as much as I could before packing up my things and saying goodbye to my friends to start what was supposed to be my year-long fashion PR placement in London (but we all know how that story ended)

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mwl day two

Today was the second and final day of the Marketing Week Live and I managed to get just as much out of it as I did yesterday! After getting my bearings from yesterday with the travelling situation and having walked around the event a few times, I definitely felt more comfortable approaching stands and engaging in conversations with marketing professionals.

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mwl day one

So today was day one of Marketing Week Live which is an event for marketers filled with interesting talks from industry leaders as well as different exhibition stands offering types of marketing services and products. This is the second marketing event I’ve been lucky enough to attend on my internship and it really didn’t disappoint!

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