Iconic. Rebellious. Daring. The Vivienne Westwood brand has been pushing fashion boundaries for over 40 years, attracting both controversy and admiration from critics alike. Notable for her involvement of shaping the punk movement in the 70’s along with Malcolm McLaren, Vivienne inspired a generation of non- conformists. On Sunday evening I went along to her keynote talk – Get A Life – at the Southbank Centre.

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I stumbled across this book a while ago and naturally was taken in by the title of it, as are most of the world by the Kardashian (and Jenner) clan. The Kim Kardashian Principle by Jeetendr Sehdev is an insightful analysis of both celebrities and brands in an era where authenticity and transparency are key. What three takeaways can we take from celebrity branding in marketing?

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Tom Simmonds, AKA @TheEventFixer, is an event planner based just outside of London. He coordinates a variety of events from weddings and birthdays to corporate and networking events with a range of experience and expertise in the industry to offer. ‘The Event Fixers’ offer a range of services to ensure the best possible outcome to the event; whether it’s execution or management. Tom is also a Freeman and Court Member of The Guild of Entrepreneurs who aim to support the Lord Mayor, promote excellence, foster fellowship and partake in charitable works.

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I saw this interesting quote on Pinterest a while back – “Marketing is really just flirting” which got me into thinking about how a brand’s relationship with a consumer is just like real-life dating. After having a conversation with a friend about the trials and tribulations about dating in an age where tinder and DMs are the norm here are five ways marketing and dating are similar:

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