exploring-b2b-marketing

It’s been a while since I’ve blogged because I’ve had a very busy few weeks settling back into university and trying to get on top of my deadlines for third year but I thought I’d give my Exploring:Marketing blog series some love! Interning in a marketing department for a B2B company for 10 months gave me a little insight into how marketing to businesses differs from marketing to consumers.

View Post

instagram updates thoughts

Instagram, Instagram, Instagram – why must you become problematic when you’re one of my favourite social platforms? If you’re an avid Instagram user like myself, you will have noticed that everyone’s favourite photo-sharing app has undergone a range of updates in the recent months with not all of them to everyone’s tastes well, not to mine anyway.

View Post

exploring remarketing

So its been a while since I gave my Exploring: Marketing blog series some attention but welcome to part 4 of my exploring marketing series with this post focusing on remarketing. The more I brainstorm topics for my blog series, the more I realise just how many different types of marketing there are!

View Post

B2B Marketing Summit 2016

Last week I attended the B2B Marketing Summit 2016 for the first time at the Business Design Centre in Angel, Islington. I’ve been fortunate enough for this to be the third marketing event that I’ve attended since I started my placement year and think this was my favourite one yet!

View Post

Calls to ActionThere are many different acronyms in the world of marketing – some of which I still can’t remember when they pop up no matter how many times I Google them. The very first one I came across when I first started interning was CTA which means Call-to-Action, and is a vital part of converting your leads in the inbound marketing process.

View Post