Yesterday morning I made my way to London Bridge for my first ever #DotLive event. #DotLive is run by Dotmailer, who are a data-driven multichannel marketing platform (and also the email marketing software company my workplace uses!) This particular #DotLive was based around B2B marketing automation and was an insightful and engaging way to start the morning and I thought I’d write a little post with three of my key takeaways.

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I saw this interesting quote on Pinterest a while back – “Marketing is really just flirting” which got me into thinking about how a brand’s relationship with a consumer is just like real-life dating. After having a conversation with a friend about the trials and tribulations about dating in an age where tinder and DMs are the norm here are five ways marketing and dating are similar:

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I’m halfway through my third year at university now and one of my favourite units I’ve completed is Brand Development & Communication Strategies which I conducted some interviews as part of my research for. Natalie Weaving, Director of The Typeface Group, was kind enough to help with my research about the changing role of the social media manager and thought the interview would make a great post for my blog!

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exploring-b2b-marketing

It’s been a while since I’ve blogged because I’ve had a very busy few weeks settling back into university and trying to get on top of my deadlines for third year but I thought I’d give my Exploring:Marketing blog series some love! Interning in a marketing department for a B2B company for 10 months gave me a little insight into how marketing to businesses differs from marketing to consumers.

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