What makes an effective christmas campaign? What types of marketing campaigns cut through the noisy Christmas period to grab people’s attention? Now that I work in marketing, I’m more aware of marketing campaigns – how they’re executed and what makes it appealing or unappealing to people. With each Christmas, brands are trying now more than ever to not only grab people’s attention, but also retain it. Here are some of my observations (in baking-related form) about what goes into making a magical Christmas marketing campaign.

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Yesterday morning I made my way to London Bridge for my first ever #DotLive event. #DotLive is run by Dotmailer, who are a data-driven multichannel marketing platform (and also the email marketing software company my workplace uses!) This particular #DotLive was based around B2B marketing automation and was an insightful and engaging way to start the morning and I thought I’d write a little post with three of my key takeaways.

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I saw this interesting quote on Pinterest a while back – “Marketing is really just flirting” which got me into thinking about how a brand’s relationship with a consumer is just like real-life dating. After having a conversation with a friend about the trials and tribulations about dating in an age where tinder and DMs are the norm here are five ways marketing and dating are similar:

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I’m halfway through my third year at university now and one of my favourite units I’ve completed is Brand Development & Communication Strategies which I conducted some interviews as part of my research for. Natalie Weaving, Director of The Typeface Group, was kind enough to help with my research about the changing role of the social media manager and thought the interview would make a great post for my blog!

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