I’m halfway through my third year at university now and one of my favourite units I’ve completed is Brand Development & Communication Strategies which I conducted some interviews as part of my research for. Natalie Weaving, Director of The Typeface Group, was kind enough to help with my research about the changing role of the social media manager and thought the interview would make a great post for my blog!

View Post

exploring-b2b-marketing

It’s been a while since I’ve blogged because I’ve had a very busy few weeks settling back into university and trying to get on top of my deadlines for third year but I thought I’d give my Exploring:Marketing blog series some love! Interning in a marketing department for a B2B company for 10 months gave me a little insight into how marketing to businesses differs from marketing to consumers.

View Post

review-purple-cow

Extraordinary, Remarkable, Exceptional – everything this small book encourages you to be. By changing the way we approach marketing in a more creative, innovative and direct form we can expect much greater results. Seth Godin is a lot of things – he’s a marketer, a public speaker, an entrepreneur and he’s someone worth listening to.

View Post