The ‘January Blues’ are over, I’ve been surrounded by people on health kicks (my own motivation is only kicking in now) and making New Years Resolutions. Only a short post for January’s Marketing Monthly as it’s been a very busy month for me, but here are my three top picks:

View Post

Why do we buy what we buy? Is it psychological? Is communication actually a science? Patrick Fagan explores ‘why cute sells and other marketing magic that we just can’t resist’ in #Hooked. This is the first marketing type book I’ve read which is more about the research side with charts, graphs and studies, and also one of the most interesting marketing books I’ve read. Here are my three main takeaways: View Post

The festive period passed in a blur and I’ve just about recovered from over-indulging and being back to work. If, like me, you’re missing the relaxing duration between Christmas and New Years and now theĀ ‘January blues’ have kicked in, these are my favourite Christmas marketing campaigns to temporarily relive the magic of Christmas.

View Post

What makes an effective christmas campaign? What types of marketing campaigns cut through the noisy Christmas period to grab people’s attention? Now that I work in marketing, I’m more aware of marketing campaigns – how they’re executed and what makes it appealing or unappealing to people. With each Christmas, brands are trying now more than ever to not only grab people’s attention, but also retain it. Here are some of my observations (in baking-related form) about what goes into making a magical Christmas marketing campaign.

View Post