I thought I would have been talking about lots of spooky and creative Halloween marketing campaigns for this month’s Marketing Monthly but I haven’t really seen many that grabbed my attention (or maybe I just wasn’t paying attention) so leave me a comment below if you spotted any cool and creepy Halloween campaigns!
Innocent X Age UK – The Big Knit
Not a Halloween campaign but I couldn’t leave it off of the list! It’s that time of year where little woolly hats descend on top of the innocent smoothies. If you’re not aware of The Big Knit (I’d be surprised) it’s where Innocent Smoothies team up with Age UK and get people to knit funky little hats to sit on top of the smoothies with 25p of sales being donated to the charity. I love this campaign for a lot of reasons: it’s touching, it’s fun and it’s making a real difference in the lives of older people – If you want to get involved you can find out how to here and I might even have a go at knitting a little hat myself for next year’s Big Knit with the leftover wool I’m using to make a Pom Pom rug (current status: 1/3rd of the way there)
TFL X Stranger Things
One of my favourite Netflix shows Stranger Things is back for its second season and I’ve spent the weekend slowly making my way through the episodes (and Pumpkin picking and making Halloween cookies). One of the fun (and many promotional bits and bobs which have popped up for the show) was TFL turning Oxford Circus station into a part of the Upside Down; the location was perfect for the flagship store of Topshop’s own collaboration with Stranger Things which had a pop-up area of the Upside Down in their store – top merchandising and I want all of the sweatshirts/t-shirts. (The only thing I wish that was different about this campaign was that it was at one of the tube stations I use to commute to work!)
Burger King – #ScaryClownNight
Poking fun at competitor McDonald’s famous mascot Ronald McDonald, Burger King released this creepy clown campaign to promote its offer of a free whopper to the first 500 people who go to selected stores on Halloween dressed as a clown (
big NOPE from me). I’m a big fan of their line “Come as a clown, eat like a King” with its tongue-in-cheek shade to its competitor (will McDonald’s do a response campaign I wonder?) and the video itself is quite sinister which ties in well with Halloween and I mean, would it be Halloween without clowns?