Welcome to my new blog series! Marketing Monthly is going to be a small collection of marketing campaigns that I’ve found interesting throughout the month all gathered up in one place with my opinions on them. Without further ado, here are my highlights for August:
Karen Millen – #WomenWhoCan
Fashion retailer Karen Millen in collaboration with The Step Up Club launched their empowering #WomenWhoCan campaign featuring videos and interviews aiming to inspire and celebrate women. Encouraging women to be more confident in not only themselves but also their styles, Karen Millen are also hosting confidence boosting masterclasses across some of their UK stores in the coming months to compliment their campaign with goody bags and discounts for their customers.
IKEA – ASMR ‘Oddly IKEA’
I’ve actually been a fan of ASMR videos on YouTube for a while now, listening to them when I struggle to relax and fall asleep so I was pleasantly surprised to see IKEA had taken on this phenomenon as part of their Back To College Campaign. With the background being a college/uni students room (albeit much nicer than any student room I’ve ever seen) the video focuses on the relaxation of ASMR which can be a great stress reliever for super stressed students as well as appealing to the already large ASMR YouTube community.
Marks & Spencer – #SpendItWell
It’s almost back to school time for those in education (not for me anymore! *cue staring into the camera à la The Office*) and thought this particular one from M&S was very cute in addressing all the fears that first days hold in an uplifting manner. M&S are pushing the product quality factor with their #SpendItWell hashtag, tapping into the mummy blogger market to promote their school uniform range which I think ties into the campaign really well.
Specsavers – #Shouldve
I’m a big fan of the #Shouldve tongue-in-cheek posts from Specsavers; they’re funny, relevant and have the right amount of sass which the internet loves. This particular post below caught my attention this month which garnered over 3000+ retweets and 5000+ likes!
Taylor Swift – Look What You Made Me Do
Taylor Swift and her PR team certainly know how to make a stir to promote her new single and upcoming album! After deleting all of her posts across her social media platforms and posting a cryptic video of a snake, Taylor Swift quickly became trending on Twitter before her song was released with hundreds of thousands of retweets, likes and views. Using this opportunity, new themed merch has already been released with snake rings and album covered t-shirts and hoodies although Taylor Swift’s fan base are relatively young/teenage girls so I’m surprised at how much they’re charging for them.
Parting Thoughts: I hope you liked reading the first post of my new Marketing Monthly blog series! What were your favourite campaigns for August? Leave me a comment below or tweet me @musingsandmktg!