Review: The Art of Social Media

This little blue book by Guy Kawasaki and Peg Fitzpatrick caught my eye recently in Waterstones and I just had to pick it up. The Art of Social Media – Power Tips for Power Users – is filled with tips, hints and tricks (123 to be exact) for how to rock social media for personal use and business use along with screenshots and links to websites to achieve the best results.

I’ve always been a bit apprehensive about buying books based on social media since there’s always new updates and changes made to platforms which means information in a book can become outdated. However, this book offers social media principles which remain relevant no matter what changes happen to social media. Here are my four main takeaways from this book:

Social Media is Trial and Error

There is no right or wrong way to do social media. What strategy may work wonders for some people may do nothing for others. Finding out the best way to use social media for yourself or for your business comes from experimenting with posts and content and then building on this from the results.

Content is Key

Social media is reliant on content and would be nowhere with its users. Social media allows people to experiment with different types of content depending on the platform and target audience as well as be a way to expose more people to their content.

The Benefits of Paid Promotion

Having a small spend for social media advertising can be extremely beneficial for any business. Depending on your CTA (Call-to-Action) adverts can be tailored specifically, making sure your key message is seen by the right people for you. Having paid promotion means your posts are more guaranteed to be seen where your organic posts may be struggling to attract attention.

Be Bold and Be Yourself

Social media is what you make of it. It allows us to connect with people all over the world and portray snippets of our life online and both people and companies should strive to be as authentic as possible when posting online. Because it’s the internet, not everyone is always going to agree with what you post or what you say and it’s important to remember that it’s okay to not have everyone agree with you 100% of the time and can actually open up some interesting conversations/ perspective on different view points!

Parting thoughts: Have you read this book? What did you think of it? Leave me a comment below or tweet me @musingsandmktg!

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