There are many different acronyms in the world of marketing – some of which I still can’t remember when they pop up no matter how many times I Google them. The very first one I came across when I first started interning was CTA which means Call-to-Action, and is a vital part of converting your leads in the inbound marketing process.
Calls-to-Actions can be placed anywhere from a landing page to the end of a blog post or an email marketing campaign. CTAs need to be really clear for what you want people to do, often using action-orientated words such as the examples below, because we live in a time-poor, cash-ready society and in order to get people to click on your CTA you need to make it as simple and easy as possible otherwise you’ll lose out – and really we should try to make people’s lives as easy as possible anyway but that’s a whole different blog post.
So why are CTAs important and why is it crucial to get right? Because you want people to do something you want – whether it’s to download a guide, buy a product or share some content on social (to name but a few examples). The placement of your CTA on your page and the design of your CTA is essential in trying to get people to actually click on it and it’s more than likely some A/B testing will take place to determine the best possible click-through rate.
CTAs occur everywhere, everyday and it wasn’t until I started interning and learning more about marketing that now whenever I’m browsing through a webpage or reading an email do I really pick up on it. CTAs rely heavily on persuasive writing techniques, imploring people to click that button to the content that you worked so hard on!
Parting Thoughts: Check out HubSpot’s 30 CTAs you can’t help but click