Welcome to part two of my blog series with this post focusing on the area of Social Media Marketing!
There is a lot more to social media marketing than a lot of people realise
hence why I find it hard to suppress an eyeroll every time someone says “so you just play around on Twitter all day?” and is also probably one of the more ‘fun’ aspects of marketing.
There are many different aspects to Social Media Marketing and many different ways to apply them. There are probably countless social platforms I am yet to discover (peach, anyone?) but I would have to say the main ones for me are Twitter, Facebook, LinkedIn, Instagram, Snapchat, Pinterest, Tumblr, Google+, YouTube, Vimeo and Vine. It’s a longer list than I thought it would be and it’s surprisingly easy to juggle around these multiple platforms on a daily personal basis; I think I’m just so used to it now I don’t really think about the amount of time I actually spend on these apps a day, but I guess I would be trailing around the average mark being a #millennial and all.
Different social platforms will have different tones of voice and ‘feelings’ to one another, a large factor in differentiating themselves and creating a digitally diverse experience for users who will often belong to multiple platforms. Social Media Marketing is a forever-changing environment which is why every single thing you post is not always going to be perfect; the digital world literally moves quicker than a blink of an eye – updates happen, new trends happen, new users happen – and the only thing you really can do is adapt along with it.
Social Media Marketing isn’t just about posting content onto Twitter or whatever platform you choose. It’s about social listening, engaging with your customers, providing valuable content and a voice to your brand. It’s also about what happens after you’ve posted and measuring the metrics side of it whether its the amount of followers or the amount of likes/RTs (just two examples) it can tell you what’s working with your audience and what’s not, allowing you opportunities to refine your social media strategy.
I think it’s important to note that just because you can be on any social platform, it doesn’t always mean that you should. For example, it wouldn’t be appropriate for the B2B telecoms company I’m currently interning at to have an account on Instagram because it’s not where our target audience is and it’s not the kind of visual content that we are currently pushing. It’s vital to be where your audience is so you can engage with them and help to build up relationships, trust and your brand’s reputation – if a brand is managed correctly, it can last forever.
Social Media Marketing is just something you cannot ignore in today’s marketing world. I always find it weird when I’m checking out a company and they’re not on a social platform I would expect them to be on but as I said in the before paragraph – not every social platform is appropriate for every brand. As a part of the inbound marketing strategy, social media marketing is a vital part in attracting customers and delighting them – we’re living in the digital age and the only way to be connected is to stay connected.
Parting thoughts: If you love an infographic
which you definitely do if you are a content marketer check out my Pinterest board full of Social Media Marketing inspo