The festive period passed in a blur and I’ve just about recovered from over-indulging and being back to work. If, like me, you’re missing the relaxing duration between Christmas and New Years and now theĀ ‘January blues’ have kicked in, these are my favourite Christmas marketing campaigns to temporarily relive the magic of Christmas.

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What makes an effective christmas campaign? What types of marketing campaigns cut through the noisy Christmas period to grab people’s attention? Now that I work in marketing, I’m more aware of marketing campaigns – how they’re executed and what makes it appealing or unappealing to people. With each Christmas, brands are trying now more than ever to not only grab people’s attention, but also retain it. Here are some of my observations (in baking-related form) about what goes into making a magical Christmas marketing campaign.

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November is a very noisy time in the world of marketing/advertising, we’re bombarded by not only Christmas campaigns but also all the Black Friday/ Cyber Monday deals which plague our inboxes. I’ve deliberately not included any Christmas campaigns in November’s Marketing Monthly (despite the fact it’s nearly all I’ve seen advertising wise) as I’m saving my favourite Christmas campaigns for December’s MM. Here’s some non-Christmas campaigns if you feel like you need a break from all the joy/cheer/songs/deals:

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“Why don’t you work in fashion if you have a fashion degree?” – a question I was frequently asked over the summer when I was applying for jobs outside of the fashion industry. This is not a post justifying myself (because I don’t have to) or bashing the fashion industry but rather a post dedicated to anyone who’s been in the same position and who’s ever changed their mind.

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