November is a very noisy time in the world of marketing/advertising, we’re bombarded by not only Christmas campaigns but also all the Black Friday/ Cyber Monday deals which plague our inboxes. I’ve deliberately not included any Christmas campaigns in November’s Marketing Monthly (despite the fact it’s nearly all I’ve seen advertising wise) as I’m saving my favourite Christmas campaigns for December’s MM. Here’s some non-Christmas campaigns if you feel like you need a break from all the joy/cheer/songs/deals:

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“Why don’t you work in fashion if you have a fashion degree?” – a question I was frequently asked over the summer when I was applying for jobs outside of the fashion industry. This is not a post justifying myself (because I don’t have to) or bashing the fashion industry but rather a post dedicated to anyone who’s been in the same position and who’s ever changed their mind.

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I thought I would have been talking about lots of spooky and creative Halloween marketing campaigns for this month’s Marketing Monthly but I haven’t really seen many that grabbed my attention (or maybe I just wasn’t paying attention) so leave me a comment below if you spotted any cool and creepy Halloween campaigns!

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Yesterday morning I made my way to London Bridge for my first ever #DotLive event. #DotLive is run by Dotmailer, who are a data-driven multichannel marketing platform (and also the email marketing software company my workplace uses!) This particular #DotLive was based around B2B marketing automation and was an insightful and engaging way to start the morning and I thought I’d write a little post with three of my key takeaways.

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It’s that time of the month! Marketing Monthly is back with my September campaign highlights. I’ve only got three campaign highlights this month as I’ve had an unusually busy personal life as well as starting and adjusting to a new job and so here are three that caught my eye on social media…

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